[Download] "Service Loyalty Measurement Scale: A Reliability Assessment." by American Journal of Applied Sciences # Book PDF Kindle ePub Free

eBook details

Title: Service Loyalty Measurement Scale: A Reliability Assessment.
Author : American Journal of Applied Sciences
Release Date : January 01, 2006
Genre: Engineering,Books,Professional & Technical,
Pages : * pages
Size : 174 KB

Description

Abstract: This research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This empirical study provides a solid foundation for further research in CFA and SEM applications. Key words: Service loyalty, reliability, measurement scale